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Why Email Marketing is Necessary for Real Estate?

Real Estate Brokers, Here’s Why to Use Email Marketing in Your Business

While there are unique and more overwhelming ways to connect nowadays, most customers still prefer to check their emails every day. Email marketing is a wonderful way to highlight your name in front of potential clients. It’s also a great way to stay in touch with former and current clientele. Here’s why modern real estate brokers need to embrace this marketing strategy.

Email Marketing’s Return on Investment is Sky-High

It’s nearly impossible to believe that this marketing technique can produce an ROI of 3800%, with a $38 return for every $1 spent. If the reasons above do not leverage you to consider email marketing, here are some more statistics shared:

  • Email is 40 times more effective at getting new customers than Facebook or Twitter.
  • Email marketing produces more conversions than any other marketing medium, including search and social.
  • The total number of worldwide email accounts will increase to over 4.3 billion accounts by year-end 2022.
  • 90% of email will get delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans will see your posts in their News Feed.

Arent the reasons attracts you to go for email marketing?

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How Real Estate Agents Can Use Email Marketing to Reach Their Clients

Now that you understand how much influence it can have. It’s time for you to take a new turn! If you’re a newbie, start with creating an email newsletter. You can even sign up for newsletters from other real estate agents to get ideas.

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