Real Estate Negotiation

A successful negotiation takes place when both the buyer and seller believe they have received a good price. Let’s face the harsh realities. Remember that your core fiduciary duty is to provide your client is the idea that you need to work hard to get them the best price. That means if you’re shying away from negotiating, you need to toughen up and learn from the best. As John F. Kennedy famously said, “Never negotiate out of fear, but never