Why video marketing is a must-have tool in real estate?
Do I strive hard on a social media post just for it to be seen by a bunch of people? I have done it definitely, even more times than I would like to confess. Every other real estate broker is trying to benefit from social media. Also, now every broker uses real estate video marketing in their online marketing strategy.
Often I feel social media is a waste of my time. Especially when my just-listed posts are going unnoticed. Facebook also doesn’t give a helping hand as it is more focused on getting me to pay for views.
But all is not lost…I’m here to tell you that it is all possible to raise your organic reach. You can surely begin to grow your real estate business by being online by creating quality and innovative video content. In this post, you’ll come to know what exactly is video marketing. The significance and how to get started with real estate video marketing videos.
Let’s dive right in, and before you know it, you’ll incorporating real estate video marketing to enhance your real estate business in no time.
WHAT SHOULD I KNOW ABOUT REAL ESTATE VIDEO MARKETING?
I use video marketing to promote and advertise my real estate services, increase my audience engagement on my social media profiles, and reach them in an extremely new and exciting way.
A decade ago, making videos for marketing was an unaffordable luxury. It was confined only to million-dollar listings and large businesses. Now, it is a staple – an accessible, affordable must-have tool to assist attract my target market. I will also set myself apart from my competitors.
I don’t use real estate video marketing for increasing views and engagement on social media only. Website pages with videos are a thousand times more likely to rank well on search engines, and adding the word “video” to my email subjects can increase my open rates by 19% and lower opt-outs. Also, if I use video content it can open get me seen on platforms where text and simple photos cannot. For instance as YouTube.
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5 REASONS I FAIRLY CAN’T IGNORE REAL ESTATE VIDEO MARKETING
Video marketing requires time, hard work, and guts to put me out there. But cold-calling, door knocking, and networking also require the same! Excepts video marketing gives agents an opportunity to get in front of 1000s of prospects without rehearsing one script.
Video marketing is of course worth the effort, and here are four incredible ways that real estate video marketing can enhance my business.
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- Real estate ONLINE business is accessible around the clock.
- Will be able to sell my more properties.
- Can land to more real estate listings.
- Create a unique positionning in the minds of my audiences.
Do you also agree with my points?
Video marketing is an awesome way to provide my audience with a chance to get to know me and my real estate business in a way other forms of content advertising do not.
And the amazing news for realtors is that creating real estate video content has never been easier! With minimal time, effort, and the right smartphone gadgets, I will definitely grow my business online with real estate video marketing.
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