Let’s dive into the 5 powerpack real estate tools every real estate agent needs:

Real Estate Website Builder Tool

A strong user-friendly website is everything in the real estate business these days. More and more client interactions are moving online and your website is meant to be your first impression to clients.

But your real estate website not only has to look great, it needs to be functional and easy to update — which is why a website builder is essential.

WordPress is the most popular because it’s the easiest for non-developers to use to build a professional-looking website. It’s quicker to master than most CMS; without much effort, anyone can build a powerful website that’s above all easy to manage.

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Customer Relationship Management Software Tool

The correct customer relationship management (CRM) software can dramatically improve your sales growth and even your client satisfaction. If you find yourself asking, “Did I call her back?” or “Is Jane working with the Smiths?” — you definitely need a better CRM.

The predictive real estate CRM from Oracle, a relational database management system, provides a centralized platform for sales teams to manage customer interactions and prioritize activities so that no customer feels ignored, thereby boosting the customer experience (CX). CRM software is one of the most important sales tools in sales reps’ arsenal, because it allows them to spend more time with customers, and the more time spent with customers, the more deals are closed, and the more loyal customers remain.

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Lead Generation Tool

More leads mean more opportunities for sales. It’s essential that you develop a system for getting a steady supply of quality leads into your sales pipeline.

Leads can come from many sources, including word-of-mouth, website visits, and social media. Successful agents take a proactive approach, marketing themselves where buyers and sellers are — real estate portals like Realtor and Zillow.

Hootsuite is one of the best lead generation real estate tools for Realtors® looking for buyer leads. Zillow Premier Agent is another top choice with native advertising opportunities on both Zillow and Trulia.

For more about these Zillow, check out our Zillow blog.

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