Writing a flawless property listing is both an art and a science. This article provides tips so I can understand which things make my flawed listing a flawless property listing.

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Words to NEVER Use in My Flawless Property Listing

Real estate agents can unintentionally find themselves in hot water. They can get into difficulty when they use dual-meaning words and phrases in their property listing descriptions. It’s worth reminding me that some dual-meaning words and phrases are considered discriminatory. If I use them, it violates the Fair Housing Act and can even put a real estate agent’s job in jeopardy. Note, some words/phrases to never use include:

• Chinese/Christian/BlockWhite: any words that describes someone’s race,ethnicity or religion.
• Temples, mosques, churches: any words assuming the buyer is of a specific religion
• Couples only/without kids: Words that discriminate against persoanl status
• Retirees/Seniors/Teenagers: Words that discriminate against age groups.

My flawless property listing should appeal to a certain set of buyers, but I should not assume anything about them. If the property is best for families with kids, I can mention how close it is to local parks and good schools. I don’t need to mention that it’s perfect for families with kids. If the home is great for elderly people, I can highlight how accessible it is. Also how close it is to coffee bars, libraries, and grocery stores. For a complete list of words to use (and those to avoid) click here.

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FINAL THOUGHTS

I don’t have to be Shakespeare to write a flawless property listing description. I just need to be intellectual, aware, and able to highlight the luxuries. The more I know about my buyers, the simpler it will be to write a flawless property listing description as per their expectations.

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Any dual-meaning words in your mind ahead? Let us know as well so any one of us doesn’t use that specific set of words.