If you will work in a specific niche, you will be able to better address their concerns and will understand them even better. An agent who sees the value of this strategy can attain a major advantage, but only if they choose their niche smartly.
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QUESTIONS TO CHOOSE A REAL ESTATE NICHE
Spot on these real estate questions before choosing a niche:
- What is your annual income goal?
- What is the turnover rate for your niche?
- How much competition exists in your niche?
- What expenses will you incur specific to your niche (ie travel, technology, labor)?
- Does your broker support your niche?
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BOTTOM LINE
Do the math before you step in. Focus on your goals, then choose a real estate niche that supports your goals. Choose the right niche can help convert leads and bolster your business.
Just remember, the best niche is the one that fuels your passion.
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