While there are unique and more overwhelming ways to connect nowadays, most customers still prefer to check their emails every day. Email marketing is a wonderful way to highlight your name in front of potential clients. It’s also a great way to stay in touch with former and current clientele. Here’s why modern real estate brokers need to embrace this marketing strategy.

Email Marketing’s Return on Investment is Sky-High

It’s nearly impossible to believe that this marketing technique can produce an ROI of 3800%, with a $38 return for every $1 spent. If the reasons above do not leverage you to consider email marketing, here are some more statistics shared:

• Email is 40 times more effective at getting new customers than Facebook or Twitter.
• Email marketing produces more conversions than any other marketing medium, including search and social.
• The total number of worldwide email accounts will increase to over 4.3 billion accounts by year-end 2022.
• 90% of email will get delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans will see your posts in their News Feed.

Arent the reasons attracts you to go for email marketing?

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How Real Estate Agents Can Use Email Marketing to Reach Their Clients

Now that you understand how much influence it can have. It’s time for you to take a new turn! If you’re a newbie, start with creating an email newsletter. You can even sign up for newsletters from other real estate agents to get ideas.

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