Are your open houses, email campaigns, and website not getting as much traffic as they used to? Undoubtedly, these tactics hold a lot of value. They’re all evidently proven ways to get new clients. The problem is indeed your audience is spending more time in places you aren’t targeting enough. Specifically on social media.

You’ll learn about critical strategical and tactical Facebook tips to win prospects over your competition. This article is specifically written for Facebook ads, but you can apply the high-level concepts to any content platform you’re currently on.

You may ask, why Facebook?

With the number of growing social media users annually, digital mediums like Facebook, which has 2.89 billion monthly users, offer a major opportunity chunk to get in front of more of your target audience and generate more business leads.

Also, since Facebook owns Instagram, Facebook advertising is still dominating and the most developed platform. So, Facebook marketing is your best shot and the first platform you should master to generate leads.

Use your Facebook page as part of your multi-channel approach. In addition to run high-quality ads, generate website traffic, and conduct open houses. Your approach must be to get creative and find new ways to engage with users.

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Facebook Strategies To Make Your Your Client Favourite

To make your Facebook page the most following page, here are 25 winning facebook strategies to create hype on your Facebook page.

1. Use polls and quizzes to learn about your audience.
2. Run contests on your real estate Facebook page.
3. Post about customer success stories.
4. Share a video that you create.
5. Organize regular giveaways.
6. Share a video walk-through of an open house.
7. Post new listings to boost web traffic.
8. Add pictures of neighborhood features.
9. Upload pictures of local business spotlights.
10.  Share blog posts to keep your audience informed.
11. Highlight home-buying tips for first-time buyers.
12. Put your business info.
13. Post a weekly or recurring series.
14. Share home decoration inspiration.
15. Upload whitepapers to capture leads.
16. Share customers’ testimonials to boost social proof.
17. Post memorable memes.
18. Incorporate GIFs in your posts.
19. Post other people’s videos.
20. Share company news.
21. Repost old listings to increase your reach.
22. Share customer-created content to build a community.
23. Include DIY home projects to encourage followers.
24. Share design and renovation tips to inspire your audience.
25. Share seasonal home tips to inform users.

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Which Facebook Strategies Will You Try?

As you can see, there’s surely no shortage of real estate content to post on your Facebook page. Pick your favorite ten options you can implement immediately and create an effective social media calendar so that you can plan out what you’ll post and when. This will enable you to be consistent so that people know what they should expect and when.

The more you experiment, the better. You’ll get more clients’ attention, drive more organic traffic back to your site and generate more business leads as a result. Good luck

At Illinois Broker Academy, our Illinois real estate courses enable our students to be successful real estate agents!

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