The property description is added to the Multiple Listing Service and requires giving all of the necessary information that potential buyers may want to know about the house. It should be brief and creative. I’ve to be sure to address punctuation, spelling, and not to use all caps when writing a compelling property description.

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How Important are Property Descriptions?

Regardless of whether I’m a part of the residential or commercial real estate industry, writing thorough, interesting, and truthful property descriptions is one of the most substantial things I can do to sell out my property effectively. A property description is one of the first things a prospective buyer will see, and the details will further entice the prospective buyer to see more. It’s great to have a discussion about a property with an interested buyer, but if the property description doesn’t hook them, that discussion might never happen.

According to the National Association of Realtors (NAR), 84% of potential home buyers began their search online. And, as per LoopNet, more than 88% of tenants and investors report they search for their next living online. That’s why an accurate and creative property description is crucial for both residential and commercial real estate agents.

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How To Write Captivating Descriptions

Follow these 7 compelling tips to enable me to write captivating property descriptions, and I’ll greatly increase my chances of meeting with a potential buyer and subsequently selling the property.

1. Identify the target market of your listing.
2. Review the competition.
3. Make Your Headline count.
4. Write a dexcriptive opening statement.
5. Create a narrative.
6. Consider SEO optimization.
7. Check the details.

When hiring a real estate agent, look at their listings to see if they really try with the listing descriptions. Do their property descriptions add to the listings making the home more appealing?

When my real estate agent creates a compelling property description for me, does the photography and their description of my property stand out from other homes? Does it do enough to describe the characteristics of my property that should interest buyers? If it doesn’t, don’t be surprised if my home takes longer to sell than I might have expected.

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