3 TIPS FOR REAL ESTATE SOCIAL MEDIA MARKETING

Check out our list of the best real estate social media marketing tips from successful actual agents:

TIP #1 – MAKE A FACEBOOK BUSINESS PAGE

Research from Facebook shows that it has over two billion monthly active users evidently, making it without a doubt the most popular social media platform. And as you can see from the survey above, consequently it’s also the most popular platform for real estate marketing.

But you don’t just have to make a page on it, your name on it, and expect to see results. You’ve to optimize your page and do whatever you can to stand out from your competitors.

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TIP #2 – CREATE COMPELLING CONTENT

We can stop talking about creating unique and innovative content. The reason behind this is that almost every aspect of online marketing surely needs content, and thus, social media also requires the same aspect.

Ponder over it. Why would a random person want to interact with you on these platforms if you have nothing to say?  If you want to reap the advantages of social media, of course, you’ve to post valuable content for your target audience.

Here are some ideas to get you started:

• Customer testimonials
• Tips and tricks for buying and selling property in your area
• Anecdotes from your experiences as a real estate expert
• Posts on famous local businesses and business events in your community
• Images, slideshows, videos, or virtual tours of new listings and properties you’ve sold

Whatever you thought to create, just make sure it’s relevant and valuable to the people you’re trying to target.

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TIP #3 – POST IMAGES ON ISTAGRAM

According to the latest survey, Instagram now has evidently one billion monthly active users. The picture-sharing site has won in popularity.  It now has more than 10x the users it had five years ago. With billions of people on the platform, it’s a potential gold mine for business leads. Its focus on photos and videos also makes it ideal for real estate marketing.

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How are you using social media for real estate?

Real estate on online media involves a lot of moving pieces and keen attention to detail. That said, it’s also a major place to prospect and generate business leads. With a bundle of clients flocking to social in search of their next property, you need to be able to meet them there. With the strategy outlined above, you can achieve exactly that.

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